Project 222: A Blogospheric Charitable Effort
Project 222 is a small charitable idea that I am promoting to any interested bloggers.
The idea is pretty simple. Bloggers interested in Project 222 would volunteer the following per year:
1. a post once a month on the 2nd of the month (or as close as possible if the 2nd does not work for e.g. religious holiday, etc.) on a topic related to a non-profit, charitable, educational, humanitarian or other related organization;
2. two days of volunteering per year, ideally turned into blog posts with pictures if appropriate; and
3. a pledge of 2 percent of blog-derived gross revenue (ad revenue, royalties from syndicators or others, subscriptions, CafePress royalties, gross sales of misc. items, etc.) to any such organization.
The idea is not to promote the idea of any given political or social "bent" to charities but to promote the activities of all. This is not a "liberal" idea but a civic one: I think it would be great if conservative bloggers picked charities that reflected their values and gave them public support. Some might donate to a national charity while others could go to one in their ZIP Code. The volunteering could be to help out with a fundraising event or other such project; there are a lot of opportunities to volunteer for just a day.
Because the second of the month comes - guess what - every month, there would be opportunities for other bloggers to run regular features along these lines or even to prepare "Project 222" carnivals, so to speak.
The idea behind this was to make blogger charity simple, enjoyable, social and easy. Most people can afford one day every six months. Most can afford one blog post plus prep a month. 2% of revenue is not much, probably a slow trifle especially if you are not paying rent or a mortgage from your blog revenue (!). Most bloggers don't make $500.00/year off of blog revenue so the donation is mostly symbolic anyway for most bloggers.
Anyway, I would welcome feedback on how to make this idea better, more efficient, more transparent and especially more ATTRACTIVE to bloggers. Thanks!


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