Baltimore City To Start Non-Profit Car-Sharing Service
Baltimore Sun, November 29, 2008:
Baltimore officials are preparing to launch a nonprofit car-sharing service, hoping that the initiative will reduce the overall number of cars used in the city.A few points.
The idea is to create a service similar to that provided by the for-profit firm ZipCar, which allows subscribers to reserve a car via a Web site for a short time. Subscribers pay a monthly fee for the service, in addition to a per-mile or per-hour usage fee.
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In 2006, Little had hoped that ZipCar or Flexcar - then the country's two largest car-sharing companies - would expand in Baltimore. Flexcar initially showed interest, but when the two firms merged last fall, the resulting company decided not to commit more cars to Baltimore. ZipCar, the merged company, still has a handful of vehicles at the Johns Hopkins University.
1) Baltimore's public transit system is quite weak and parking is pretty plentiful in almost every neighborhood, at least compared with Washington where many residents simply view occasional parking tickets as a condition, not a problem to solve or avoid. Very good public transit is what makes DC livable as a car-free city; even the maligned bus service here is "Swiss-run" compared with Baltimore's MTA.
2) DC is a wealthier city with a lot of single-occupant households who like to go out to eat and travel a lot. Baltimore had one of the lowest frequencies of dining out in the country recently and is generally a poorer city. A ZipCar can act as a cab substitute on dates, out of town travel and the like. If you have ever held two preschoolers' hands on a moving bus, you understand the appeal of the car. I would go so far to say that a public transit system that can figure out how to handle the preschool problem deserved the Nobel Prize.
3) Washington is much more of a residential college town; unlike Baltimore with its many regional schools, Catholic, GWU, Georgetown and American are all national or international in scope. It is, after all, the nation's capital; people come here to go to school from every time zone. Baltimore's college students are more likely to live with Mom and Dad in the suburbs, and have no need for a ZipCar or its municipally branded equivalent.
That said, maybe this is a situation where the City can do the market some good by treating this program as a broad-based market test, ideally to be supplanted later by private market players for new pump-primed market. I don't generally favor the use of public resources for market catalyzing purposes but in this case, there may be positive externalities to come from this as an experiment. Particularly if the City is smart about how it marks its vehicles both to discourage theft AND to encourage visibility of the vehicles in hipster nodes like Canton and Fells Point, this could be a winner for getting folks to own 1.2 cars, so to speak, rather than 2. For something as daunting as giving up a vehicle and going car-less, nothing short of live proof of concept will get people to give up the vehicle mode that they know (if dislike) and replace it with a ZipCar style vehicle.
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