Excerpted with permission from ESPN.com:
In the wake of publicity generated by the sexual assault scandal surrounding the Duke men's lacrosse team, sales of merchandise bearing the "Duke lacrosse" name and logo have skyrocketed.
"Historically, lacrosse has been one of our three or four best-selling sports," said Tom Craig, general manager of retail stores at the Durham, N.C., school. "But over the last month, sales have increased to three or four times our normal rate."
...
Craig said the items are generic in that they aren't identified as men's or women's lacrosse, so there was never a discussion with university officials about the possibility of stopping sales after news of the scandal broke. Duke's women's lacrosse team is ranked No. 1 in the country.
"I don't think we're taking advantage of the situation," Craig said.
Let's get real about this situation. Lacrosse is a largely white, Yankee sport. They don't really play it in the Southland except at schools filled with North Jersey and Maryland Yankees like Duke. Ole' Miss is not gonna start kicking ass in lacrosse next year. Neither will the Crimson Tide or the Longhorns. It's too damn hot down there to run on a monster-sized field for so long in April. Lacrosse was identified in the
Official Preppy Handbook
some 20-odd years ago as a prep sport from Baltimore, a "very prep" city. LAX is of course extremely popular in Maryland among white North Baltimore suburbanites, the Roland Park crowd. My alma mater
Loyola Blakefield is probably in every top ten list of high school lacrosse factories in the nation, with Gilman, Boys Latin and McDonough easily vying for similar status. The
US Lacrosse Hall of Fame is right on the Hopkins campus; the Lacrosse Hall of Shame will forever be at Duke.
This gear is not flying off the shelves to the same folks who bought Kobe Bryant's gear after his charges were filed in Colorado. It is not urban, it is not multi-ethnic, it is not Los Angeles. Lacrosse does not generate big ticket revenue for high schools except maybe at the lacrosse factories, and often not then. It does not carry the economic weight nationally or even regionally of football. Wealth, moderate-cool spring weather and lots of room for a big field seem to be prerequisites to a meaningful program and fan base.
Nobody is going to a Duke lacrosse game and deciding to buy this gear, because national champion Duke women's lacrosse team is done playing and the men's team is suspended. Nobody is buying this gear because of collection value either; while the men may be suspended for a while, Duke is not going out of the lacrosse business because it is, after all, not going out of the Yankee prepster business. But students and visitors find this gear more attractive than ever.
The upsurge in demand for this gear is sympathy with "the devil"- the Blue Devil in this case - favoring evil
because it is evil.
Evil is an old-fashioned word, but what the hell do you call someone who sexually assaults a dancer such that to escape she actually leaves her purse behind with $400.00 still in it? I mean, most people don't leave their purses or wallets at the scene of a non-sexual ass-kicking. And if you have read the text of one email from one student about his
fantasies of ripping the skin off of additional dancers, you have a textbook definition of evil - causing suffering for the sheer joy, the unapologetic pleasure, of inflicting it upon an innocent target.
Yet apparently this gear is flying off the shelf. Visitors and students at Duke - presumably interested in lacrosse, presumably "nice", white upper-middle class suburbanites - are so enthralled by the reports of a gang rape that they give up green money for the privilege of associating themselves with the predators and the crime they are accused of committing. Note that sales did not drop, they
soared. The team's gear is literally more popular than ever - and this appears to be at least partially AFTER the boost from the #1 Duke
women's lacrosse team already factored in, not before. (The gear is sold unisex but in different sizes.)
According to the story,
Dick's Sporting Goods has discontinued its sales of the gear after customer complaints. Good on Dick's, let the free market prevail. Meanwhile, to all you local lacrosse players and fans out there - enjoy your sport, go LAX, have a blast (and "
Roll Dons Roll!") but support Maryland or Hopkins or the excellent high school teams in this area. Don't wear the gear of ("accused")predatory sexual perverts and criminals who, even if not guilty, have tainted a great sport in the national spotlight through their disgraceful and quite possibly felonious conduct.
One of the best things that could come out of this tragedy and probable crime (I say probable as in "probable cause" on the indictments) would be for women's and men's lacrosse teams nationwide to unite to support their campus women's centers, Take Back the Night marches or on- or off-campus sexual assault crisis centers. In Maryland, most high schools have a community service requirement for graduation. How great it would be to see high school girls and boys lacrosse players and fans unite to support organizations like the
STTAR Center,
Turn Around and other agencies that do great work to help survivors and to prevent sexual violence. It would honor both the sport and the people who need the support.
Best of all, however, would be to see Duke lacrosse gear rotting in the landfills and not flying off the retail shelves, at least for a while.