Virtue Perfume: A Heavenly Fragrance? Click HERE to Bring Up Full Post

From virtueperfume.com:

When we started Virtue®, there was no IBI. We were just two individuals, who had a dream to make a difference in the world we served. How could we make a dream a reality and have it be truly Inspired? Truly in service to our intent to create a fragrance that would serve a Spiritual purpose. To truly serve the Spiritual side of humanity. The key... was the fragrance. And the key to the proper fragrance was Spirit, Itself.

To help with the focus, we drew on the Spiritual roots that we had grown-up with. We turned to the Bible and let Spirit guide us through the process of picking and choosing the right elements to include in the fragrance. This included allowing apparent set backs to be a source of guidance and inspiration.

Virtue® wasn't even our first choice as a name. We learned our initial preference was taken by a major corporation. Although it looked like it might be coming available in less than a year, we had to decide if we would wait and see. We made a list of names and prayed for guidance. Virtue kept standing out. So, on Virtue we settled. We had no idea what we had chosen.

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I have attended Latin Mass and chant on Holy Thursday night with the real Opus Dei, not the fake one from the Da Vinci Code. I understand a "layman's decent amount" about Eastern Orthodoxy and Oriental Orthodoxy. I have read with interest about the Hungarian-speaking Unitarians who remain standing during their services, men and women separate as in Orthodox Jewish services, in the hills and mountains of eastern Hungary and Romanian Transylvania. I have learned of the various rites of the Catholic Church, some confined to one city only in France or Spain, and others spanning various parts of Eastern Europe. I have read Martin Luther in the original German, both some of his theological writings and his less-beloved violent screeds against the Jewish community.

Yet some things about the contemporary Christian world mystify me, even today. Perhaps it's because I lack Virtue (TM). Perhaps I need to buy some Virtue (TM) so I can achieve some virtue.

As for virtue, I will take the Roman virtues rather than the perfumed ones at the retail price of $80.00 a bottle, starting with industria and firmitas. When I figure out how to sell the specific Roman virtues for $80.00 a bottle, and can find a way to generate enough such virtue from my own flawed character and from other more virtuous fellows to sell at retail, I will let you know.

BONUS POINTS: The logo/trademark of Virtue (TM) (bottom of that page) - what does it actually represent to you? I have an opinion but inquiring minds want to know.